Enhancing Road Safety in Little Canfield with Truvelo TruSign SIDs
Background
Little Canfield, situated on the B1256 near Stansted Airport in Essex, has long struggled with traffic using the road as a shortcut between the M11 and A120. Though governed by a 40mph speed limit, this stretch needed urgent traffic calming to improve safety and reduce speeding concerns.The Challenge
In July 2023, the Parish Council explored the installation of Speed Indication Devices (SIDs) and received several quotes. Truvelo's initial proposal was viewed as more expensive than others. However, it was clear that pricing alone doesn’t reflect true value. Support, maintenance, reliability, and expert site guidance are all essential factors in assessing long-term return on investment.The Solution
Truvelo offered a free live roadside demonstration of the TruSign SID to illustrate how not all SIDs are created equal. Councillors attended the demo and were impressed by:
• Outstanding visibility and customisable display modes
• Remote traffic data access through a secure online portal
• Integrated modem and SIM included as standard—not an add-on
• Solar-powered, off-grid performance with minimal ongoing maintenance
In addition, Truvelo provided full support during Essex Highways’ licensing process, offering a technical site survey that was refunded against the final purchase. Their hands-on service ensured the council had everything required for safe and approved installation.
Implementation
Once the installation licence was granted, Truvelo’s team installed two TruSign units at approved roadside points. These devices now deliver reliable data on traffic volume and speed, helping the community stay informed and proactive about road safety.-eso8dw.jpg)
Results
The Parish Council is extremely satisfied with their TruSigns and is actively considering additional units. Their experience reinforces that the lowest price isn’t always the best value. Truvelo's combination of quality products, dedicated support, and long-term reliability makes them a trusted traffic safety partner.
